SAP Cookie Statement
This Cookie Statement was updated on June 20, 2025
- This Cookie Statement describes how SAP (hereinafter also “We”, “Our”) uses cookies and similar technologies to collect and store information when you visit brandcast.io. SAP’s Privacy Statement applies in addition to this Cookie Statement. SAP’s Privacy Statement informs you about the way SAP uses, stores and protects personal data collected. It also informs you of your data protection rights and how to exercise them. We recommend that you read SAP’s Privacy Statement:
- http://www.sites.design/sap/privacy-policy.
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What are Cookies and similar technologies?
Cookies are small files placed on your device (computer, tablet or smartphone). When you access a website, a cookie is placed on your device and it will send information to the party that placed the cookie.
There are other technologies performing a similar function to cookies. These include inter alia web beacons, clear gifs, and social plug-ins. These are often used in conjunction with cookies to help a website owner understand its users better.
What are first party Cookies?
SAP’s websites contain first party Cookies. First party cookies are cookies that are specific to the website that created them. These cookies enable SAP to operate an efficient service and to track patterns of user behavior to SAP’s website.
What cookies are used?
SAP wants you to be in a position to make an informed decision for or against the use of cookies which are not strictly necessary for technical features on this SAP microsite. If you elect to reject cookies used for advertising, you will be shown advertising that is less targeted to your interests. This will still allow you to use all of the functionality of this SAP microsite.
When tracking and evaluating the usage behavior of users of the Web Presence by means of cookies or similar technologies includes the processing of your personal data, SAP conducts the processing based on the following legal permissions:
- GDPR Article 6.I (a) if it is necessary that We ask you for your consent to process your personal data,
- GDPR Article 6.I (b) if necessary to fulfill (pre-)contractual obligations with you,
- GDPR Article 6.I (f) if necessary to fulfill (pre-)contractual obligations with the company or other legal body you represent as a customer contact (legitimate interest to efficiently perform or manage SAP’s business operation),
- or equivalent legal permissions under other relevant national laws, when applicable.
SAP differentiates between Required Cookies that are absolutely necessary to enable technical core functionalities, Functional Cookies that allow SAP to analyze the site usage, and Advertising Cookies that are used to serve ads relevant to your interests.
Required Cookies
Name | Purpose | Lifespan |
brandcast_sso.[website_identfier].id_token | Stores the user’s first name, last name and e-mail address for the purpose authentication and viewer analytics. | One hour |
brandcast_sso.[website_identfier].refresh_token | Refreshes the registration cookie for one-month, maintaining access without repeated logins | One month |
Functional Cookies
None
Advertising Cookies
None
How can you manage and delete Cookies?
SAP provides you with the option to adjust your preferences for Functional and Advertising Cookies when such cookies are placed on your device. In such a case, you can access preferences at any time by clicking on the “Cookie Preferences” link in the footer of brandcast.io.
You can also block and delete cookies by changing your browser settings. To manage cookies using your browser settings, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookies. The process for the management and deletion of cookies can be found in the help function integrated in your browser. If you wish to limit the use of cookies, you may not be able to use all the interactive functions.